Sales direction
A focused plan around target accounts, opportunities, capacity, and the work that needs to happen each week.
FRACTIONAL SALES LEADERSHIP
Experienced leadership for the sales function you’re building.
Your business needs someone to lead sales, but a full-time executive may be more than you need right now. Fractional sales leadership gives you experienced direction and hands-on support on an agreed part-time basis. The work can include setting priorities, managing the sales rhythm, coaching the team, and making pipeline and performance visible to the owner.
We begin with what the business actually needs: stronger management, a clearer process, better execution, or a transition away from founder-led sales. Then we define the responsibilities, decision authority, and cadence. You get someone helping lead the work alongside your team, with a structure your business can eventually own.
DOES THIS SOUND FAMILIAR?
A recognizable challenge.
- You’re still directing every sales decision.
- Your team has targets, but no consistent management rhythm.
- Pipeline reviews leave you with more questions than answers.
- You need leadership while you build or prepare a permanent role.
WHAT THE WORK IS DESIGNED TO CREATE
A stronger way forward.
- Clear sales priorities and responsibilities
- Regular pipeline reviews and practical coaching
- Visibility into activity, follow-up, and next steps
- A documented operating rhythm your team can retain
WHAT WE BUILD
Structure you
can put to work.
The exact deliverables are agreed around your business. Here is what that work can include.
Management cadence
Weekly team reviews, one-to-one coaching, and clear follow-through on agreed commitments.
Pipeline discipline
Useful stage definitions, opportunity ownership, next actions, and a consistent way to review risk.
Leadership transfer
Documented processes, tools, and manager development so the business keeps the structure as responsibilities change.
EXAMPLE DELIVERABLE
A weekly sales operating pack: account priorities, pipeline review, individual commitments, coaching notes, and a management scorecard. The contents are tailored to your team.
FROM DIAGNOSIS TO OWNERSHIP
Built with your team.
Ready for your team.
- 01
Understand.
Review the goals, current way of working, and the evidence available.
- 02
Build.
Put the process, responsibilities, tools, and priorities in place.
- 03
Implement.
Train, coach, and support the people carrying the work forward.
- 04
Transfer.
Review what works and give the business a structure it can maintain.
WHO THIS WORK FITS
Owners with a real offer, a team or a planned sales hire, and a willingness to give the work clear ownership. The owner remains involved in priorities and decisions.
BEFORE WE BEGIN
Questions about the work.
How is this different from sales consulting?
A consulting project usually builds or fixes something specific. Fractional leadership adds ongoing responsibility for directing and supporting the sales function. The right choice depends on whether you need a system built, someone to help lead it, or both.
Will you manage our existing salespeople?
Management support can be part of the scope, including coaching, pipeline reviews, and accountability. We agree on authority and how I work with your existing leadership before the engagement begins.
Can this prepare us for a permanent sales leader?
Yes. The work can document the role, establish a management cadence, and prepare a handoff. Hiring a permanent leader is a separate decision based on your business’s needs.
A CLEAR NEXT STEP
Let’s build your next stage.
Bring the business context and the challenge. We’ll discuss whether a focused project, a diagnostic, or ongoing leadership is the right starting point.